“Aliis non sibi clemens.”
– For others, not for one’s self.
Michael Brughelli founded his eponymous wine brand in 2018. His wines represent the culmination of a full and purposeful career in the wine industry, and a meaningful life as a father, husband, brother and son. Precise and intentional, these wines pay tribute to Michael’s Swiss-Italian roots, while building upon an American family legacy.
The brand is represented by two animals found in the heraldry crest of the town Lavertezzo, in the Canton of Locarno; the Brughelli family homeland. The lion equates valor and courage. The pelican embodies charity. As a former first responder, these symbols have influenced Michael throughout his life.
He’s been drawn to the natural world and farming since boyhood. An avid outdoorsman, Michael enjoys time spent in the vineyard and is inspired by its natural environs. The Brughelli wines embody the trajectory of his path, in work and in life, thus far.
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